{
  "id": 3536655,
  "title": "Apple officially announces iPhone 18 Pro and foldable iPhone event: ‘Surprise and shine’",
  "url": "https://urgent.news/2026/08/26/apple-officially-announces-iphone-18-pro-and-foldable-iphone-event",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-26T16:02:04.000Z",
  "source": {
    "name": "9to5Mac",
    "slug": "9to5mac",
    "url": "https://9to5mac.com/2026/08/26/apple-officially-announces-iphone-18-pro-foldable-event/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Apple has officially announced its upcoming iPhone 18 Pro lineup and foldable iPhone event, scheduled for September 9 at 10 am PT. Titled \"Surprise and shine,\" the invitation features a glowing Apple logo with a sun shining through. The event will see the launch of three new iPhones: the iPhone 18, iPhone 18e, and iPhone Air 2, with the latter two expected to follow in spring 2027. The iPhone 18 Pro and Pro Max are expected to retain similar designs and display sizes, with upgrades focusing on new display, camera, and connectivity technology. Rumors suggest a variable-aperture Main camera, a smaller Dynamic Island, and Apple’s C2 cellular modem. The most significant announcement, however, is Apple’s first foldable iPhone, rumored to be called iPhone Ultra. This device is expected to use a book-style design with a 5.3-5.5-inch outer display and a 7.6-7.8-inch inner display, a titanium frame, an ultra-thin design, and a virtually crease-free display.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 10,
    "also_reported_by": [
      {
        "outlet": "Techmeme",
        "title": "In Q2, Apple's base iPhone 17 was the global best-selling smartphone, with a 6% share, followed by the iPhone 17 Pro Max; Apple and Samsung had all 10 top spots (Counterpoint Research)",
        "url": "https://urgent.news/2026/08/26/in-q2-apples-base-iphone-17-was-the-global-best-selling-smartphone",
        "published": "2026-08-26T14:35:08.000Z"
      },
      {
        "outlet": "The Verge",
        "title": "Apple announces September iPhone launch event",
        "url": "https://urgent.news/2026/08/26/apple-announces-september-iphone-launch-event",
        "published": "2026-08-26T16:03:49.000Z"
      },
      {
        "outlet": "AppleInsider",
        "title": "What to expect from Apple's 'Surprise and shine' iPhone 18 Pro event on September 9",
        "url": "https://urgent.news/2026/08/26/what-to-expect-from-apples-surprise-and-shine-iphone-18-pro-event-on",
        "published": "2026-08-26T16:05:39.000Z"
      },
      {
        "outlet": "Tom's Guide",
        "title": "Apple event is official for September 9 — iPhone Ultra, iPhone 18 Pro Max, Watch 12, and more",
        "url": "https://urgent.news/2026/08/26/apple-event-is-official-for-september-9-iphone-ultra-iphone-18-pro",
        "published": "2026-08-26T16:06:40.000Z"
      },
      {
        "outlet": "Techmeme",
        "title": "Apple announces a \"Surprise and shine\" event on September 9 at 10am PT at Apple Park, where its first foldable iPhone, iPhone 18 Pro, and more are expected (Zac Hall/9to5Mac)",
        "url": "https://urgent.news/2026/08/26/apple-announces-a-surprise-and-shine-event-on-september-9-at-10am-pt",
        "published": "2026-08-26T16:08:19.000Z"
      },
      {
        "outlet": "CNA - Business",
        "title": "Apple sets Sept. 9 date for next iPhone launch event",
        "url": "https://urgent.news/2026/08/26/apple-sets-sept-9-date-for-next-iphone-launch-event",
        "published": "2026-08-26T16:20:13.000Z"
      },
      {
        "outlet": "Investing.com",
        "title": "Apple sets Sept. 9 date for next iPhone launch event",
        "url": "https://urgent.news/2026/08/26/apple-sets-sept-9-date-for-next-iphone-launch-event-3545500",
        "published": "2026-08-26T16:30:38.000Z"
      },
      {
        "outlet": "Digital Trends",
        "title": "The iPhone 18 Pro finally has a launch date as Apple sends out invites for its next big event",
        "url": "https://urgent.news/2026/08/26/the-iphone-18-pro-finally-has-a-launch-date-as-apple-sends-out",
        "published": "2026-08-26T16:34:58.000Z"
      },
      {
        "outlet": "CNBC Technology",
        "title": "Apple sets iPhone launch event for Sept. 9, first under new CEO John Ternus",
        "url": "https://urgent.news/2026/08/26/apple-sets-iphone-launch-event-for-sept-9-first-under-new-ceo-john",
        "published": "2026-08-26T16:35:59.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}