{
  "id": 3528229,
  "title": "Expo 2030 Riyadh and Atout France sign MoU to promote strategic collaboration and strengthen knowledge exchange",
  "url": "https://urgent.news/2026/08/26/expo-2030-riyadh-and-atout-france-sign-mou-to-promote-strategic",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-26T14:54:03.000Z",
  "source": {
    "name": "Saudi Gazette",
    "slug": "saudi-gazette",
    "url": "https://saudigazette.com.sa/article/664095/saudi-arabia/expo-2030-riyadh-and-atout-france-sign-mou-to-promote-strategic-collaboration-and-strengthen-knowledge-exchange"
  },
  "original_language": "en",
  "account": "PARIS — Expo 2030 Riyadh and Atout France, France's National Tourism Development Agency, have entered into a memorandum of understanding to foster strategic collaboration and knowledge sharing. The agreement, signed by Expo 2030 Riyadh CEO Talal Al-Marri and Atout France CEO Adam Oubuih in Paris, aims to bolster Expo 2030 Riyadh's preparations for a successful World Expo and support its lasting legacy, economic, cultural, and tourism objectives. The partnership will involve close collaboration across critical Expo planning and delivery areas, leveraging shared expertise to optimize operations, elevate the visitor experience, and advance legacy planning. The agreement emphasizes sustainable tourism and environmental stewardship, and seeks to strengthen Saudi-French ties through cultural cooperation and innovation showcases. Al-Marri praised Atout France's deep expertise in tourism development and visitor experience creation, while Oubuih highlighted the opportunity for Atout France to provide technical support and share knowledge with Expo 2030 Riyadh. The MoU combines Expo 2030 Riyadh's global scale with Atout France's tourism and event expertise, focusing on visitor experience enhancement and knowledge exchange. Expo 2030 Riyadh, set to run from October 1, 2030, to March 31, 2031, under the theme \"Foresight for Tomorrow,\" will celebrate innovation, sustainability, and global cooperation, with an expected 42 million visits.",
  "summary": "PARIS — Expo 2030 Riyadh and Atout France, the French National Tourism Development Agency, have signed a memorandum of understanding to establish a cooperative framework that seeks to promote strategic collaboration and strengthen technical and knowledge exchange. Chief Executive Officer of Expo 2030 Riyadh Talal Al-Marri and Chief Executive Officer of Atout France Adam Oubuih signed the…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Arabian Business",
        "title": "France confirms participation in Expo 2030 Riyadh",
        "url": "https://urgent.news/2026/08/26/france-confirms-participation-in-expo-2030-riyadh",
        "published": "2026-08-26T13:24:24.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}