{
  "id": 3510430,
  "title": "Foreign retailers dominate Spain’s online shopping as Temu and Shein expand",
  "url": "https://urgent.news/2026/08/26/foreign-retailers-dominate-spains-online-shopping-as-temu-and-shein",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-26T12:49:37.000Z",
  "source": {
    "name": "Euro Weekly News",
    "slug": "euro-weekly-news",
    "url": "https://euroweeklynews.com/2026/08/26/foreign-retailers-dominate-spains-online-shopping-as-temu-and-shein-expand/"
  },
  "original_language": "en",
  "account": "Foreign retailers are leading Spain's online shopping, posing a challenge for local businesses. A PATECO report shows that 65.1% of online purchases from Spain in 2025 were made on foreign websites or platforms. This trend is most pronounced in fashion, where 83.1% of purchases went to foreign operators, rising to 87.8% for clothing items. Spanish e-commerce generated €114.8 billion in 2025, a 16.8% increase from the previous year, with over two billion online transactions recorded. Major marketplaces account for between 45 and 50% of online turnover in Spain and serve 93% of digital shoppers. Amazon dominates with 90% penetration, but new players like Temu and Shein have quickly gained ground. Temu's share of cross-border purchases rose from under 1% in 2022 to 24% in 2025, while Shein holds around 9% of the market. Despite the EU's €3 tariff on small packages from non-EU countries, the report predicts little impact on consumer habits, as international platforms still lead in price, product variety, and logistics. Spanish retailers must improve their digital services and presence on major marketplaces to compete with these overseas operators. With e-commerce continuing to grow, competition for Spain's online shoppers is expected to intensify.",
  "summary": "Spain’s online shoppers are increasingly turning to foreign retailers, putting pressure on domestic businesses as international platforms including Shein and […]",
  "key_points": [
    "Foreign retailers control 65.1% of Spain's online shopping in 2025.",
    "Fashion purchases are 83.1% from foreign operators, clothing items 87.8%.",
    "Temu's share of cross-border purchases grew to 24% in 2025."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}