{
  "id": 3507901,
  "title": "Coke tackles college football season with creator content, fantasy sports",
  "url": "https://urgent.news/2026/08/26/coke-tackles-college-football-season-with-creator-content-fantasy",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-26T12:45:00.000Z",
  "source": {
    "name": "Marketing Dive",
    "slug": "marketing-dive",
    "url": "https://www.marketingdive.com/news/coke-tackles-college-football-season-with-creator-content-fantasy-sports/828780/"
  },
  "original_language": "en",
  "account": null,
  "summary": "The “Fan Work Is Thirsty Work” platform, which debuted in 2024, has an expanded presence and this year includes a 74-stop tour of campuses.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}