{
  "id": 3500077,
  "title": "25% of US adults are interested in the iPhone Ultra – but won’t pay for it",
  "url": "https://urgent.news/2026/08/26/25-of-us-adults-are-interested-in-the-iphone-ultra-but-wont-pay-for-it",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-26T11:23:25.000Z",
  "source": {
    "name": "9to5Mac",
    "slug": "9to5mac",
    "url": "https://9to5mac.com/2026/08/26/25-of-us-adults-are-interested-in-the-iphone-ultra-but-wont-pay-for-it/"
  },
  "original_language": "en",
  "account": "A recent survey reveals that despite widespread interest in the upcoming iPhone Ultra, a significant number of US adults are hesitant to purchase it at the expected price. According to a CNET poll of 2,605 American adults, 75% expressed no interest in buying a foldable Apple device, while 25% found the concept appealing. Notably, Gen Z participants were the most willing to pay for the phone, with an average willingness to pay $919, while the overall average willingness to pay stood at $781. However, Apple's first-generation foldable iPhone is likely to start at a minimum price of $2,000, far exceeding the respondents' expectations. The company's subsequent foldable models may become more affordable as manufacturing costs decrease, but the product remains unlikely to gain mainstream traction due to its high price and potential issues with pocketability.",
  "summary": "Sometimes a headline is the complete inverse of the real news in the story, and that’s the case with a new survey measuring interest in the upcoming iPhone Ultra . The headline says 75% of US adults aren’t interested in a folding iPhone, while the real surprise is that as many as 25% are. Apple shouldn’t get too excited by the results, however, as willingness to pay was way, way less than the…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "AppleInsider",
        "title": "iPhone Ultra motherboard may just have leaked",
        "url": "https://urgent.news/2026/08/26/iphone-ultra-motherboard-may-just-have-leaked",
        "published": "2026-08-26T12:34:51.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}