{
  "id": 3491887,
  "title": "Wayfair plans 10th U.S. store in Florida for 2028",
  "url": "https://urgent.news/2026/08/26/wayfair-plans-10th-u-s-store-in-florida-for-2028",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-26T11:04:36.000Z",
  "source": {
    "name": "Investing.com",
    "slug": "investing-com",
    "url": "https://www.investing.com/news/company-news/wayfair-plans-10th-us-store-in-florida-for-2028-93CH-4876874"
  },
  "original_language": "en",
  "account": "Wayfair Inc., the Boston-based online furniture retailer, has announced plans to open its tenth physical store in the United States by 2028. The new 85,000-square-foot single-level store will be situated at Marketplace at Altamonte Springs, Florida, located just north of Orlando. This new location will showcase Wayfair's extensive product range, all organized by room and style, with on-site design consultants available to guide customers. Additionally, customers will have the convenience of same-day pickup for select items.\n\nCurrently, Wayfair operates stores in four other U.S. cities: Wilmette, Illinois; Atlanta, Georgia; Columbus, Ohio; and Denver, Colorado. The company has further expansion plans, with additional stores in Westchester, New York; Fort Lauderdale, Florida; Cincinnati, Ohio; Princeton, New Jersey; and Pittsburgh, Pennsylvania.\n\nLiza Lefkowski, Wayfair's vice president of merchandising and stores, explained that this expansion is a strategic move to merge physical and digital retail experiences. The company's Chicago store has already attracted over 50% of visitors who were first-time buyers. Every physical store provides online shoppers with the opportunity to explore Wayfair's catalog in a more personal setting.\n\nThese new stores are part of Wayfair's broader omnichannel retail strategy, which aims to blend the strengths of both physical and online retail channels. This approach allows Wayfair to offer customers the best of both worlds - the vast selection and convenience of online shopping, coupled with the tactile experience and immediate gratification of in-store shopping.",
  "summary": null,
  "key_points": [
    "Wayfair plans tenth U.S. store opening by 2028.",
    "New 85,000-square-foot store in Altamonte Springs, Florida.",
    "Showcases extensive product range with on-site design consultants."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}