{
  "id": 3458479,
  "title": "Why Apple is slashing 200+ jobs from Vision Pro and Siri teams",
  "url": "https://urgent.news/2026/08/26/why-apple-is-slashing-200-jobs-from-vision-pro-and-siri-teams",
  "topic": "world",
  "section": "World",
  "published": "2026-08-26T07:08:36.000Z",
  "source": {
    "name": "Gulf News",
    "slug": "gulf-news",
    "url": "https://gulfnews.com/technology/why-apple-is-cutting-200-jobs-in-vision-pro-siri-teams-1.500652608"
  },
  "original_language": "en",
  "account": "Apple is downsizing its workforce by more than 200 employees across several teams, including those working on Vision Pro and Siri. This restructuring is driven by the company's decision to focus more on artificial intelligence and developing new hardware, according to Bloomberg. The news comes from reports citing individuals familiar with the changes.\n\nApproximately 100 positions are being eliminated from the Vision Pro team, while around 100 cuts affect Siri and software teams. Apple confirmed the restructuring, stating that it is reorganizing teams to \"evolve our business\" and improve user experiences. The company also mentioned that it will create new positions as some existing roles disappear and that affected employees will have opportunities to apply for other roles within Apple.\n\nThe Vision Pro, launched in 2024, aimed to be Apple's flagship product in spatial computing by combining high-resolution displays, cameras, and sensors to place apps and digital content in users' physical surroundings. However, the product has struggled to gain widespread adoption due to its weight, complexity, and high price. These factors have limited its appeal and made it difficult to justify the cost of producing exclusive immersive content. The reduced user base also complicates Apple's investment in creating a substantial amount of proprietary content.\n\nAs a result, Apple plans to scale back the amount of immersive content it produces itself and encourage third-party companies to develop more material. This strategy suggests a shift in Vision Pro's approach from Apple demonstrating spatial computing's potential through its own hardware and cinematic immersive videos to a more pragmatic strategy. The company aims to build the platform while reducing content costs and allowing developers and production companies to create more content for the ecosystem.\n\nAdditionally, the gaming team within the Vision Pro organization is largely being shut down. This is significant because gaming has historically driven adoption for virtual and augmented reality hardware. However, the Vision Pro's price, weight, and design have made it challenging to compete with dedicated gaming headsets. Apple's focus on productivity, entertainment, and spatial applications has not resulted in a comparable gaming ecosystem. The decision to reduce the gaming team indicates that the company does not see Vision Pro becoming a mainstream gaming platform in the near future.\n\nIn terms of Siri, Apple is not abandoning the virtual assistant but rather restructuring it around AI. The company is reorganizing its technical architecture to deliver more sophisticated AI capabilities, requiring different engineering expertise. As a result, some existing positions are being eliminated, while new roles are being created. Apple's Intelligent Systems Experience organization, which works on integrating AI capabilities into Apple's devices and software, is also being reorganized as AI becomes embedded across more applications and features.",
  "summary": "Apple is reportedly cutting more than 200 jobs across its Siri, Vision Pro and software-engineering teams. The reason: the tech giant is redirecting resources toward artificial intelligence (AI) and a new generation of devices, according to Bloomberg. The restructuring is one of the clearest signs yet that Apple is reassessing its ambitions in \" spatial computing\" while accelerating its push into…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}