{
  "id": 3440624,
  "title": "Price wars in perpetuity: Discounts (and Ooshies) usher in Woolies’ resurgence",
  "url": "https://urgent.news/2026/08/26/price-wars-in-perpetuity-discounts-and-ooshies-usher-in-woolies-3440624",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-26T06:00:22.000Z",
  "source": {
    "name": "The Age",
    "slug": "the-age",
    "url": "https://www.theage.com.au/business/companies/price-wars-in-perpetuity-discounts-and-ooshies-usher-in-woolies-resurgence-20260826-p60rp8.html?ref=rss"
  },
  "original_language": "en",
  "account": null,
  "summary": "After years of being beaten up by politicians and targeted by the consumer regulator, the supermarket giants won’t be winning any popularity contests. But engaging in discounting one-upmanship is a good start.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Sydney Morning Herald",
        "title": "Price wars in perpetuity: Discounts (and Ooshies) usher in Woolies’ resurgence",
        "url": "https://urgent.news/2026/08/26/price-wars-in-perpetuity-discounts-and-ooshies-usher-in-woolies",
        "published": "2026-08-26T06:00:22.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}