{
  "id": 3438129,
  "title": "'Food hunters' sparks enthusiasm for K-food with 10 mil. views on social media",
  "url": "https://urgent.news/2026/08/26/food-hunters-sparks-enthusiasm-for-k-food-with-10-mil-views-on-social",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-26T05:57:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times",
    "url": "https://www.koreatimes.co.kr/lifestyle/travel-food/20260826/food-hunters-sparks-enthusiasm-for-k-food-with-10-mil-views-on-social-media"
  },
  "original_language": "en",
  "account": "The Korea Tourism Organization announced on Wednesday that its K-Local Food Hunters 33 project has achieved an impressive 10 million total views on major social media platforms like Instagram, TikTok, Xiaohongshu, and YouTube. Organized by the Korea Tourism Organization, the project brought together 33 renowned creators from 13 different countries and regions, including China, Japan, Southeast Asia, Europe, and the Americas. The five-day, four-night journey across Gangwon, Jeolla, and Gyeongsang provinces allowed the creators to immerse themselves in local attractions while indulging in signature regional dishes. A standout Vietnamese creator's video showcasing raw Korean beef emerged as the most popular content from this international tourism initiative, garnering a massive audience of approximately 29 million followers. The campaign successfully promoted Korea's diverse regional cuisine and culture by generating around 900 social media posts and forging connections between international food culture and authentic travel experiences across the nation.",
  "summary": "The Korea Tourism Organization said Wednesday that its \"K-Local Food Hunters 33\" project surpassed 10 million cumulative views across major digital platforms, including Instagram, TikTok, Xiaohongshu and YouTube. The organization gathered 33 prominent creators representing 13 countries and regions spanning China, Japan, Southeast Asia, Europe and the Americas for the project, conducted in June,…",
  "key_points": [
    "K-Local Food Hunters project garnered 10 million social media views",
    "33 creators from 13 countries participated in the five-day food journey",
    "Vietnamese creator's raw beef video received 29 million followers"
  ],
  "editors_take": "The Korea Tourism Organization's food hunter project has successfully promoted Korea's regional cuisine and culture to a large international audience, generating significant online engagement and interest in K-food.",
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "'Food hunters' sparks enthusiasm for K-food with 10 mil. views on social media",
        "url": "https://urgent.news/2026/08/26/food-hunters-sparks-enthusiasm-for-k-food-with-10-mil-views-on-social-3439497",
        "published": "2026-08-26T06:02:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}