{
  "id": 3426250,
  "title": "Cinq à Sept Built a $200 Million Business. Now It Wants Your Attention.",
  "url": "https://urgent.news/2026/08/26/cinq-a-sept-built-a-200-million-business-now-it-wants-your-attention",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-26T04:30:00.000Z",
  "source": {
    "name": "Business of Fashion",
    "slug": "business-of-fashion",
    "url": "https://www.businessoffashion.com/articles/retail/cinq-a-sept-business/"
  },
  "original_language": "en",
  "account": "Cinq à Sept, a New York-based fashion brand, has built a $200 million business six years after going viral during the pandemic. The company is currently generating profitable double-digit sales growth and expanding its retail footprint. The brand's success stems from a sustainable approach, which was a departure from the previously dominant growth model seen in direct-to-consumer darlings like Everlane.\n\nFounders Emily Current and Merritt Elliott, who previously achieved instant success with their denim brand Current/Elliott, took a different route for their second venture, The Great, which is now known as Cinq à Sept. The brand's founders aimed to create a sustainable and stylish fashion line that would resonate with the global fashion community.\n\nIn the past year, Cinq à Sept has been actively collaborating with other brands, with the latest partnership being with Williams-Sonoma. These collaborations have helped the brand to reach new audiences and strengthen its position in the market. As the company continues to grow, it remains committed to its sustainable approach, setting itself apart from its competitors and building a lucrative business.",
  "summary": "The 10-year-old label has built a thriving womenswear business that outsells buzzier competitors. Its next goal is to grab some of that buzz for itself.",
  "key_points": [
    "Cinq à Sept built $200 million business in six years",
    "Sustainable approach differentiates brand from competitors",
    "Recent collaboration with Williams-Sonoma expands reach"
  ],
  "editors_take": "Cinq à Sept's sustainable approach and strategic collaborations have enabled it to achieve profitable growth, setting it apart from competitors and securing a strong position in the market.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}