{
  "id": 342439,
  "title": "Zoom looks beyond video calls as Singapore workers return to office",
  "url": "https://urgent.news/2026/08/09/zoom-looks-beyond-video-calls-as-singapore-workers-return-to-office",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-09T04:00:00.000Z",
  "source": {
    "name": "The Business Times - Companies & Markets",
    "slug": "the-business-times-companies-markets",
    "url": "https://www.businesstimes.com.sg/companies-markets/zoom-looks-beyond-video-calls-singapore-workers-return-office"
  },
  "original_language": "en",
  "account": "As Singapore workers resume their office routines, Zoom is gearing up to offer more than just video call services. The company's CEO, Carlos Quaderi, reveals that Zoom's offerings now encompass phone calls, face-to-face meetings, and hybrid meeting formats. This shift reflects the company's broader strategy to expand beyond its core video-conferencing platform in the Asia-Pacific region.\n\nZoom aims to position itself as a comprehensive workplace solution, rather than solely focusing on virtual meetings. To achieve this, the company is diving into artificial intelligence-powered tools that cater to the modern workplace. These include meeting room systems and office management software, designed to streamline and optimize the work environment.\n\nA recent survey conducted by JLL in Singapore sheds light on the attitudes of 500 employees towards office policies. The findings indicate that 69% of respondents face constraints requiring them to work from the office for a certain number of days. This trend underscores the significance of physical workspaces in the post-pandemic era.\n\nZoom's expansion into the workplace software sector is not just a strategic move; it represents a comprehensive rebranding effort. By incorporating advanced technologies into its offerings, Zoom seeks to redefine its identity and cater to the evolving needs of the workforce. As the company ventures into this new territory, it aims to provide employees with a seamless and efficient office experience, both in-person and digitally.",
  "summary": "[SINGAPORE] As more workers return to the office, Zoom wants to follow them as part of its wider push to grow beyond...",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}