{
  "id": 3422501,
  "title": "Digiday+ Research: The marketers’ 2026 guide to retail media marketing, including The Home Depot, Milani Cosmetics and Tinuiti",
  "url": "https://urgent.news/2026/08/26/digiday-research-the-marketers-2026-guide-to-retail-media-marketing",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-26T04:01:00.000Z",
  "source": {
    "name": "Digiday",
    "slug": "digiday",
    "url": "https://digiday.com/marketing/digiday-research-the-marketers-2026-guide-to-retail-media-marketing-including-the-home-depot-milani-cosmetics-and-tinuiti/"
  },
  "original_language": "en",
  "account": "Digiday+ Research has conducted an in-depth analysis of the retail media landscape, examining the strategies and challenges faced by leading marketing channels such as creator marketing, CTV, and social media. The findings reveal key trends and best practices in this rapidly evolving industry, with a focus on the growing role of retail media in marketers' playbooks.\n\nIn the past, marketers often viewed retail media as a lower-funnel performance channel, primarily utilizing sponsored product listings. However, the industry has since evolved, with marketers now expanding their ad businesses to include off-site media, streaming, and full-funnel marketing opportunities.\n\nThis member-exclusive article from Digiday provides valuable insights into how the retail media landscape is transforming, as marketers reconsider where to invest their budgets and how to measure success across these diverse channels. To continue reading the full analysis, please visit digiday.com and subscribe for access to more content like this.",
  "summary": "As the retail media landscape continues to evolve, marketers are rethinking where they invest, how they measure success and which retail media networks deserve a larger share of budget.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Modern Retail",
        "title": "Modern Retail+ Research: The marketers’ 2026 guide to retail media marketing, including The Home Depot, Milani Cosmetics and Tinuiti",
        "url": "https://urgent.news/2026/08/26/modern-retail-research-the-marketers-2026-guide-to-retail-media",
        "published": "2026-08-26T04:00:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}