{
  "id": 3421254,
  "title": "Modern Retail+ Research: The marketers’ 2026 guide to retail media marketing, including The Home Depot, Milani Cosmetics and Tinuiti",
  "url": "https://urgent.news/2026/08/26/modern-retail-research-the-marketers-2026-guide-to-retail-media",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-26T04:00:00.000Z",
  "source": {
    "name": "Modern Retail",
    "slug": "modern-retail",
    "url": "https://www.modernretail.co/marketing/modern-retail-research-the-marketers-2026-guide-to-retail-media-marketing-including-the-home-depot-milani-cosmetics-and-tinuiti/"
  },
  "original_language": "en",
  "account": "Modern Retail+ Research has delved into the ever-evolving retail media landscape, providing insights into the strategies and challenges faced by leading marketers. This CMO Strategies series installment focuses on retail media, its role in marketers' playbooks, and the industry's evolution.\n\nInitially viewed as a lower-funnel performance channel, retailers are now broadening their ad businesses beyond sponsored product listings. They are venturing into off-site media, streaming, and full-funnel marketing. This member-exclusive article, available on modernretail.co, explores how the retail media landscape is transforming and which networks should receive a larger portion of marketing budgets.",
  "summary": "As the retail media landscape evolves, marketers are rethinking where they invest, how they measure success and which retail media networks deserve a larger share of budget. Although they once viewed retail media primarily as a lower-funnel performance channel, marketers are expanding their ad businesses beyond sponsored product listings into off-site media, streaming and full-funnel marketing.",
  "key_points": [
    "Retail media expanding beyond sponsored product listings",
    "Retailers venturing into off-site media, streaming, full-funnel marketing",
    "Article explores transforming retail media landscape"
  ],
  "editors_take": "Retailers are repositioning their ad businesses from just sponsored product listings to a broader range of channels, indicating a shift towards a more comprehensive marketing approach.",
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Digiday",
        "title": "Digiday+ Research: The marketers’ 2026 guide to retail media marketing, including The Home Depot, Milani Cosmetics and Tinuiti",
        "url": "https://urgent.news/2026/08/26/digiday-research-the-marketers-2026-guide-to-retail-media-marketing",
        "published": "2026-08-26T04:01:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}