{
  "id": 341371,
  "title": "Whopping 150,000 jars in 114 seconds: Khairul Aming’s Sambal Nyet Bilis sells out before you can say ‘tambah nasi’ (VIDEO)",
  "url": "https://urgent.news/2026/08/09/whopping-150-000-jars-in-114-seconds-khairul-amings-sambal-nyet-bilis",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-09T03:09:24.000Z",
  "source": {
    "name": "Malay Mail",
    "slug": "malay-mail-malaymail",
    "url": "https://www.malaymail.com/news/life/2026/08/09/whopping-150000-jars-in-111-seconds-khairul-amings-sambal-nyet-bilis-sells-out-before-you-can-say-tambah-nasi/230669"
  },
  "original_language": "en",
  "account": "KUALA LUMPUR, Aug 9 — Khairul Aming, a 33-year-old entrepreneur and influencer, has made waves with his latest product, Sambal Nyet Bilis, which sold out in an astonishing 150,000 jars within just 114 seconds during a livestream on TikTok Shop. This record-breaking sale set new milestones for Khairul, including his highest sales in a single livestream at RM3.5 million and the launch of a product from the highest location in Malaysia.\n\nBehind the success of Sambal Nyet Bilis lies a six-month production process, two months of content creation, and over a month of preparations for the launch. The inspiration for this new sambal product came from Khairul's firsthand experience working alongside fishermen in Setiu, Terengganu, as part of the product's research and development process. This experience gave him a deeper appreciation for anchovies, an ingredient he had once taken for granted. He shared a video highlighting the challenges fishermen face in catching anchovies, which led people to comment that they would never throw away the anchovies they caught while cooking, showing increasing value for this everyday ingredient.\n\nLaunching a second sambal product came with its own set of challenges, as Khairul's first sambal, Sambal Nyet Berapi, had already set high expectations among consumers. Despite these challenges, the strong initial sales of Sambal Nyet Bilis indicate that it has struck a chord with the audience. However, the true test lies ahead, as Khairul emphasizes that feedback from consumers after they have had a chance to try the product is still to come. As one of the highest-profile launches in Malaysia, Sambal Nyet Bilis carries the story of an everyday ingredient's long journey from the sea to the table, reflecting the hard work and dedication of those who supply it.",
  "summary": "KUALA LUMPUR, Aug 9 — From the open sea to a jar of Sambal Nyet Bilis, the story behind Khairul Aming’s samb...",
  "key_points": [
    "Khairul Aming's Sambal Nyet Bilis sells out in 114 seconds, 150,000 jars",
    "Product inspired by six-month production, two months of content creation",
    "Anchovies' value highlighted through fishermen's experience in Setiu"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}