{
  "id": 3413286,
  "title": "From Bournvita to ‘100% Pure’: Why is FSSAI tightening the rules on food claims? | Explained",
  "url": "https://urgent.news/2026/08/26/from-bournvita-to-100-pure-why-is-fssai-tightening-the-rules-on-food",
  "topic": "health",
  "section": "Health & Medicine",
  "published": "2026-08-26T03:19:11.000Z",
  "source": {
    "name": "The Hindu Health",
    "slug": "the-hindu-health",
    "url": "https://www.thehindu.com/sci-tech/health/from-bournvita-to-100-pure-why-is-fssai-tightening-the-rules-on-food-claims-explained/article71391317.ece"
  },
  "original_language": "en",
  "account": null,
  "summary": "The Food Safety and Standards Authority of India (FSSAI) has been tightening regulations on food claims in a bid to prevent misleading advertisements and ensure accurate labeling. This move comes after Mondelez India withdrew health and nutrient-comparison claims around Bournvita, joining a list of major food and beverage companies, including Nestlé India, PepsiCo, and Coca-Cola India, that have been issued notices by FSSAI for false claims and labelling non-compliance. The regulator's focus extends beyond the physical packaging, with increased scrutiny of e-commerce platforms and food-service establishments. Additionally, FSSAI has advised food businesses to avoid using absolute-sounding words like \"100%\" on labels, as these can create a false sense of superiority or purity in consumers' minds.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Hindu",
        "title": "Bournvita maker acts after notice as FSSAI steps up crackdown on misleading claims",
        "url": "https://urgent.news/2026/08/25/bournvita-maker-acts-after-notice-as-fssai-steps-up-crackdown-on",
        "published": "2026-08-25T10:39:35.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}