{
  "id": 3403355,
  "title": "Golf Channel postpones ‘Big Break’ premiere after sponsor pulls out over Good Good Golf video",
  "url": "https://urgent.news/2026/08/26/golf-channel-postpones-big-break-premiere-after-sponsor-pulls-out",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-26T02:07:03.000Z",
  "source": {
    "name": "Winnipeg Free Press",
    "slug": "winnipeg-free-press",
    "url": "https://www.winnipegfreepress.com/sports/golf/2026/08/25/golf-channel-postpones-big-break-premiere-after-sponsor-pulls-out-over-good-good-golf-video"
  },
  "original_language": "en",
  "account": "Golf Channel has postponed the premiere of the reality show \"Big Break x Good Good\" by one week, due to a sponsor withdrawing from the show. The delay gives Golf Channel time to address production concerns following a request from a sponsor for the removal of its branding from the series. While Golf Channel did not name the sponsor, reports indicate the issue stems from retailer Golf Galaxy, which was a presenting sponsor.\n\nA video promoting a new Callaway driver was the focal point of the controversy. The ad, produced by popular content creator Good Good Golf, showed a man shoving a woman to the ground as she reached for the driver. The video was removed by Good Good Golf shortly after it was posted, drawing widespread condemnation for its depiction of violence against women. Good Good Golf issued an apology on Saturday, stating that the actions shown in the video do not align with their values.\n\nCallaway, the manufacturer of the golf driver featured in the video, expressed disappointment in the ad and commended Good Good Golf for addressing the issue. However, Callaway's CEO, Brian Rolapp, criticized the company's initial response as \"disappointing\" and \"defensive,\" emphasizing that the organization takes the matter very seriously.\n\nCallaway CEO Chip Brewer further apologized for the video, acknowledging that the approval process for the advertisement was flawed. He emphasized that mistakes were made and that the company is taking the matter very seriously. As the situation unfolds, Callaway remains committed to monitoring the consequences of the incident and conducting a thorough investigation.",
  "summary": null,
  "key_points": [
    "Golf Channel delays 'Big Break' premiere by one week",
    "Sponsor Golf Galaxy withdraws due to controversial ad",
    "Callaway driver ad depicts violence against women"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Associated Press",
        "title": "Golf Channel postpones ‘Big Break’ premiere after sponsor pulls out over Good Good Golf video",
        "url": "https://urgent.news/2026/08/26/golf-channel-postpones-big-break-premiere-after-sponsor-pulls-out-3407347",
        "published": "2026-08-26T02:23:02.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}