{
  "id": 3401126,
  "title": "Tourism: Tui launches new budget brand - but not in Germany",
  "url": "https://urgent.news/2026/08/26/tourismus-tui-startet-neue-budgetmarke-aber-nicht-in-deutschland",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-26T02:01:09.000Z",
  "source": {
    "name": "Handelsblatt",
    "slug": "handelsblatt",
    "url": "https://www.handelsblatt.com/unternehmen/dienstleister/tourismus-tui-startet-neue-budgetmarke-aber-nicht-in-deutschland/100247938.html"
  },
  "original_language": "de",
  "account": "Tui has launched a new budget travel brand, Sundeals, in the UK, offering basic packages that include flights and hotel stays, with customers able to add extras such as activities or car rentals at an additional cost. The move is part of Tui's efforts to expand in the budget travel market, where it currently has a 10-15% market share. Sundeals will operate as an online-only brand, unlike Tui's existing budget brand L'tur, which has a strong presence in Germany and operates through a combination of online and offline channels. Tui's UK-focused Sundeals will not be available to German customers, who will continue to be served by L'tur.",
  "summary": "With the Sundeals brand, Europe's largest tourism group wants to expand its business with cheaper trips - initially in Great Britain. Why Germany is excluded.",
  "key_points": [
    "Tui launches budget travel brand Sundeals in UK",
    "CEO Sebastian Ebel sees growth potential in UK market",
    "German tourists unaffected by Sundeals launch"
  ],
  "editors_take": "Tui's launch of Sundeals in the UK, a stripped-down budget brand, aims to capture a bigger share of the budget travel market, but German tourists will remain served by L tur.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}