{
  "id": 3394664,
  "title": "Adam Mosseri said Instagram struggled for years to get teens to use 'Take a Break'",
  "url": "https://urgent.news/2026/08/26/adam-mosseri-said-instagram-struggled-for-years-to-get-teens-to-use",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-26T01:03:40.000Z",
  "source": {
    "name": "Business Insider",
    "slug": "business-insider",
    "url": "https://www.businessinsider.com/meta-trial-struggled-for-teens-to-use-take-a-break-2026-8"
  },
  "original_language": "en",
  "account": "Adam Mosseri, Instagram's head, testified the app battled for years to get teens to utilize the well-being feature \"Take a Break.\" Bloomberg/Getty Images quoted Mosseri as stating Instagram struggled for years to get teens to use its Take a Break well-being feature. Despite boasting a 90% retention rate, Instagram didn't mention its 1.8% activation rate. Meta faces a critical trial in Oakland over alleged harm to teens. Mosseri testified Tuesday that only a small percentage of teens initially opted into Take a Break, an app feature designed to urge users to pause after a set scrolling time. Most people didn't turn it on, but Mosseri acknowledged they didn't realize this at the time, as it was still under development. Instagram initially tried showing teens notifications to encourage activation, but this effort fell far short of expectations. The company eventually made Take a Break default for teens. However, the feature's initial adoption was modest at 1.8% in 2021, while Instagram's public blog post claimed 90% of teens kept it on, a discrepancy Mosseri addressed by explaining they planned to improve the figure over time.",
  "summary": "The head of Instagram testified during a high-stakes trial that the company spent years trying to persuade teens to use its well-being feature.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 5,
    "also_reported_by": [
      {
        "outlet": "CNA - Business",
        "title": "Instagram head Mosseri, at children's addiction trial, says few teenagers knew of safety feature",
        "url": "https://urgent.news/2026/08/25/instagram-head-mosseri-at-childrens-addiction-trial-says-few-3385168",
        "published": "2026-08-25T15:57:00.000Z"
      },
      {
        "outlet": "The Economic Times",
        "title": "Instagram admits Meta hid teen safety tool data",
        "url": "https://urgent.news/2026/08/26/instagram-admits-meta-hid-teen-safety-tool-data",
        "published": "2026-08-26T01:30:56.000Z"
      },
      {
        "outlet": "Jerusalem Post",
        "title": "Instagram head Mosseri, at children's addiction trial, says few teenagers knew of safety feature",
        "url": "https://urgent.news/2026/08/26/instagram-head-mosseri-at-childrens-addiction-trial-says-few",
        "published": "2026-08-26T01:58:16.000Z"
      },
      {
        "outlet": "Investing.com",
        "title": "Meta, US states have discussed settling teen social media harm case, Bloomberg News reports",
        "url": "https://urgent.news/2026/08/26/meta-us-states-have-discussed-settling-teen-social-media-harm-case-3401272",
        "published": "2026-08-26T02:00:49.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}