{
  "id": 3380781,
  "title": "Rite Foods Bring Soundcity OnTour to Zaria",
  "url": "https://urgent.news/2026/08/25/rite-foods-bring-soundcity-ontour-to-zaria",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-25T23:54:14.000Z",
  "source": {
    "name": "This Day",
    "slug": "this-day",
    "url": "https://www.thisdaylive.com/2026/08/26/rite-foods-bring-soundcity-ontour-to-zaria/"
  },
  "original_language": "en",
  "account": "Ahmadu Bello University in Zaria will host Soundcity OnTour from August 18 to 20, as the campus joins past venues across Nigeria in the search for Nigeria's next music stars. The stop is the tour's 15th of 20 stops, taking the high-production concert experience nationwide from June to October. While the concert offers excitement, the tour also supports student artists' advancement to national recognition. BIGI Music, a talent discovery platform integrated into the tour, offers campuses a free opportunity for students to perform and audition. On the tour's first day, students take part in live auditions, with five finalists earning a chance to perform on the concert stage. The top winner receives a ₦1 million prize, while winners across all stops advance to regional battles to determine the national stars. The national winners receive studio production, A&R mentorship, guaranteed Soundcity Radio rotation, and professionally produced music videos. For ABU students, Day Three includes a full concert with leading Nigerian artists including Falz, Magnito, Firstklaz, Hypeman Best, and DJ Dewik.",
  "summary": "Ahmadu Bello University, Zaria, is set to become the latest stop in a nationwide search for Nigeria’s next music stars as Soundcity OnTour arrives on campus from August 18 to",
  "key_points": [
    "Ahmadi Bello University in Zaria hosts Soundcity OnTour from August 18 to 20",
    "BIGI Music platform allows students to perform and audition for national recognition",
    "Top winner receives ₦1 million prize and professional music production support"
  ],
  "editors_take": "This development brings a high-profile concert experience and national music talent search to Ahmadu Bello University, offering students a platform for advancement and recognition in the music industry.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}