{
  "id": 3378301,
  "title": "Nine signals focus shift away from traditional TV after ‘transformative year’",
  "url": "https://urgent.news/2026/08/25/nine-signals-focus-shift-away-from-traditional-tv-after",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-25T23:49:36.000Z",
  "source": {
    "name": "The Sydney Morning Herald",
    "slug": "the-sydney-morning-herald",
    "url": "https://www.smh.com.au/business/companies/nine-signals-focus-shift-away-from-traditional-tv-after-transformative-year-20260825-p60rbk.html?ref=rss"
  },
  "original_language": "en",
  "account": null,
  "summary": "Premium subscription services and outdoor advertising are increasingly important for the future of Nine.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Age",
        "title": "Nine signals focus shift away from traditional TV after ‘transformative year’",
        "url": "https://urgent.news/2026/08/25/nine-signals-focus-shift-away-from-traditional-tv-after-3378645",
        "published": "2026-08-25T23:49:36.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}