{
  "id": 3362945,
  "title": "Is Japan really moving away from TV? NHK figures reveal trends by age",
  "url": "https://urgent.news/2026/08/25/is-japan-really-moving-away-from-tv-nhk-figures-reveal-trends-by-age",
  "topic": "world",
  "section": "World",
  "published": "2026-08-25T22:00:15.000Z",
  "source": {
    "name": "The Mainichi",
    "slug": "the-mainichi",
    "url": "https://mainichi.jp/english/articles/20260825/p2a/00m/0li/019000c"
  },
  "original_language": "en",
  "account": "NHK's 2025 Japanese Time Use Survey reveals a shift away from traditional television viewing, particularly among younger generations. Only 33% of respondents aged 20-29 and 43% aged 30-39 watched TV at original broadcast time for at least 15 minutes on the survey day, indicating a majority did not watch live programs. In contrast, nearly 90% of those aged 60 and older watched TV live. This is the first time since the current survey method began in 1995 that a decline has been observed across all age groups.\n\nDaily TV viewing time among 20-somethings fell from 1 hour and 22 minutes to just 53 minutes, while those in their 30s saw a drop from 1 hour and 32 minutes to 1 hour and 3 minutes. Conversely, time spent watching online videos surged across all age groups. People in their 20s increased their online video viewing from 1 hour and 3 minutes to 1 hour and 38 minutes, and those in their 30s rose from 42 minutes to 1 hour and 7 minutes. Streaming platforms like Netflix and free catch-up service TVer have gained popularity.\n\nDespite this trend, television remains relevant. The second season of TBS drama series Vivant, which premiered in July, achieved an average household viewing rate of 18.8% in the Kanto region, a relatively high figure for recent years. This demonstrates that while TV viewing habits are evolving, the medium still holds significant appeal.",
  "summary": "The Mainichi Shimbun answers some common questions readers may have about the decline in conventional television viewing, particularly among younger p",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "South China Morning Post",
        "title": "What is really behind Japan’s planned cabinet shake-up?",
        "url": "https://urgent.news/2026/08/26/what-is-really-behind-japans-planned-cabinet-shake-up",
        "published": "2026-08-26T00:00:13.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}