{
  "id": 3296552,
  "title": "NBA Playoffs, World Cup Stabilize Ad-Supported Broadcast TV Viewership in Q2",
  "url": "https://urgent.news/2026/08/25/nba-playoffs-world-cup-stabilize-ad-supported-broadcast-tv-viewership",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-25T16:00:00.000Z",
  "source": {
    "name": "TheWrap",
    "slug": "thewrap",
    "url": "https://www.thewrap.com/industry-news/business/ad-supported-tv-viewership-broadcast-streaming-cable-nielsen-q2-2026/"
  },
  "original_language": "en",
  "account": "The NBA playoffs and FIFA World Cup contributed to a 0.6% year-over-year increase in ad-supported broadcast TV viewership to 26.6% during Q2 2026. The sports programming, while down 1.6 points from Q1, helped stabilize the category, which was softer than the same period a year ago. Streaming rose 1.6 points to 48.2% of ad-supported TV viewing, while cable remained at 25.2%. Among viewers aged 18 and older, streaming fell 3.8 points to 44.4%, while broadcast climbed by 2 points to 28.6% and cable increased by 1.8 points to 27%. Ad-supported TV captured 71.5% of viewership share, a 1.3 point decline from Q1, with non-ad supported TV accounting for the remaining 28.5%, up slightly from 27.2% in the previous quarter.",
  "summary": "The category finished the second quarter with a 26.6% share, down slightly from the first quarter but up 0.6% year over year The post NBA Playoffs, World Cup Stabilize Ad-Supported Broadcast TV Viewership in Q2 appeared first on TheWrap .",
  "key_points": [
    "NBA playoffs and World Cup boosted ad-supported TV viewership by 0.6% YoY in Q2 2026",
    "Sports programming down 1.6 points from Q1, stabilizing category",
    "Streaming fell 3.8 points to 44.4% among viewers aged 18+, broadcast rose 2 points"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}