{
  "id": 3289063,
  "title": "Can Skims Level Up by Hiring Supreme’s Former Creative Chief?",
  "url": "https://urgent.news/2026/08/25/can-skims-level-up-by-hiring-supremes-former-creative-chief",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-25T15:00:00.000Z",
  "source": {
    "name": "Business of Fashion",
    "slug": "business-of-fashion",
    "url": "https://www.businessoffashion.com/briefings/sports/can-skims-level-up-by-hiring-supremes-former-creative-chief/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Skims’ hire of former Supreme executive Erin Magee and promotion of Yeezy alum Kim Schraub to chief brand officer signal changes ahead as the brand tries to separate itself from its activewear rivals.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}