{
  "id": 3271299,
  "title": "Mada Media reinforces role in developing Dubai’s out-of-home advertising sector",
  "url": "https://urgent.news/2026/08/25/mada-media-reinforces-role-in-developing-dubais-out-of-home",
  "topic": "world",
  "section": "World",
  "published": "2026-08-25T13:13:36.000Z",
  "source": {
    "name": "Gulf News",
    "slug": "gulf-news",
    "url": "https://gulfnews.com/gn-focus/company-news/mada-media-reinforces-role-in-developing-dubais-out-of-home-advertising-sector-1.500651876"
  },
  "original_language": "en",
  "account": "Dubai Media Office reveals strong performance by Mada Media in the OOH advertising sector of Dubai during the first half of 2026. The company signed contracts worth approximately Dh1.5 billion and managed 683 advertising assets. This achievement underscores Dubai's OOH advertising sector's growth and investor confidence. Next, Mada Media will continue to develop an integrated model incorporating modern technologies for digital advertising assets while ensuring safety standards. The company's diversified portfolio includes 27 digital Unipoles, 20 Bridge Banners, 4 static Hoardings, and advertising displays on lighting poles and flags, all strategically placed across Dubai's key areas and high-traffic roads. This diversification attracts various investor segments. Notably, 18 emerging national advertising companies participated in an exclusive tender for the first time. This initiative aims to strengthen these companies' presence and competitiveness, ensuring they secure a share of the OOH advertising market's returns and promoting economic growth in the region. Mada Media's efforts focus on supporting digital transformation, enabling global companies to expand in the local market, and providing investment opportunities. Additionally, two naming rights agreements for Dubai Metro Red Line stations have been signed, attracting significant interest from both local and global brands. Chairman Matar Al Tayer emphasizes Dubai's competitive economic environment and regulatory framework as key factors driving investor confidence. The next phase will see the integration of advanced technologies, accelerated transition to digital assets, and innovative solutions to enhance asset efficiency and value.",
  "summary": "Dubai Media Office: Mada Media, the company responsible for organising, developing, and managing the out-of-home (OOH) advertising sector in the Emirate of Dubai, has announced a strong performance during the first half of 2026, with the total value of signed contracts reaching approximately Dh1.5 billion and covering 683 advertising assets. The results reflect the company’s ongoing efforts to…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}