{
  "id": 3269828,
  "title": "How Athleta is revamping its brand narrative with bolder purpose",
  "url": "https://urgent.news/2026/08/25/how-athleta-is-revamping-its-brand-narrative-with-bolder-purpose",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-25T13:19:00.000Z",
  "source": {
    "name": "Marketing Dive",
    "slug": "marketing-dive",
    "url": "https://www.marketingdive.com/news/how-athleta-is-revamping-its-brand-narrative-with-bolder-purpose/828620/"
  },
  "original_language": "en",
  "account": null,
  "summary": "CMO Erika Everett details a fall campaign that aims to be more provocative and visually distinct than the activewear retailer’s past marketing.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}