{
  "id": 3238126,
  "title": "Exclusive: Beauty service Ipsy is becoming a marketing solutions company, too",
  "url": "https://urgent.news/2026/08/25/exclusive-beauty-service-ipsy-is-becoming-a-marketing-solutions",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-25T10:00:00.000Z",
  "source": {
    "name": "Modern Retail",
    "slug": "modern-retail",
    "url": "https://www.modernretail.co/marketing/exclusive-beauty-service-ipsy-is-becoming-a-marketing-solutions-company-too/"
  },
  "original_language": "en",
  "account": "Beauty subscription service Ipsy is expanding its offerings to include marketing solutions for beauty brands. The company has launched Ipsy Marketing Solutions, which leverages its first-party data, product trial ecosystem and creator network to help brands build awareness, generate demand and drive retail sales. The service, available in the U.S., Canada and Mexico, offers event sponsorships, paid media investments and more. Brands will pay Ipsy a fee to participate. Ipsy, which debuted in 2011, provides personalized beauty bundles to millions of subscribers who take a quiz to match them with samples or full-size products from various brands. These subscribers contribute product reviews and social media content, amounting to 5 million reviews last year. Ipsy now believes that the insights gained from these beauty enthusiasts will be valuable to other brands as well.",
  "summary": "Ipsy is now offering marketing services as it looks to onboard new brands and court more customers.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}