{
  "id": 3235944,
  "title": "ET Awards: Difference of a good and great product",
  "url": "https://urgent.news/2026/08/24/et-awards-difference-of-a-good-and-great-product",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-24T07:58:53.000Z",
  "source": {
    "name": "The Economic Times",
    "slug": "the-economic-times",
    "url": "https://economictimes.indiatimes.com/awards/product-of-the-year/the-economic-times-product-of-the-year-awards-2027-enterprise-commercial-horizontal-27-categories-of-product-excellence/articleshow/133456410.cms"
  },
  "original_language": "en",
  "account": "The Economic Times Product of the Year Awards 2026 shine a light on products making a real difference in both business and consumer markets. These awards recognize seven distinct categories: Enterprise, Commercial, and Horizontal.\n\nThe Enterprise segment, comprising eight categories, highlights products that empower businesses to operate, innovate and scale. These include solutions for FinTech infrastructure, cybersecurity, developer tools, and vertical SaaS applications.\n\nCommercial, the largest of the three segments, encompasses 17 categories that influence consumer decisions. This includes banking products, credit cards, payments, insurance, wealth management platforms, and consumer electronics.\n\nGoing beyond traditional product categories, the Horizontal Awards recognize products that stand out for their broader impact. The Make in India Product of the Year and Sustainable Product of the Year awards specifically honor products for attributes like growing the Indian economy and environmental sustainability.\n\nThe Awards emphasize that in today's crowded market, creating a good product is just the start. The real challenge lies in building something that delivers lasting value, earns trust, and sets a new standard for its category. The ET Product of the Year Awards 2026 aim to spotlight these trailblazing products that are shaping the future.",
  "summary": null,
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}