{
  "id": 3224294,
  "title": "Lego sales rise as World Cup and F1 ranges prove to be winners",
  "url": "https://urgent.news/2026/08/25/lego-sales-rise-as-world-cup-and-f1-ranges-prove-to-be-winners",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-25T08:08:03.000Z",
  "source": {
    "name": "Guardian Business",
    "slug": "guardian-business",
    "url": "https://www.theguardian.com/lifeandstyle/2026/aug/25/lego-sales-world-cup-f1-tie-kpop-demon-hunters-star-wars"
  },
  "original_language": "en",
  "account": null,
  "summary": "Danish toymaker also scores success with KPop Demon Hunters, Star Wars and botanicals products Business live – latest updates Lego sales have risen by more than a fifth as tie-ups with the football World Cup, Formula One and the hit film KPop Demon Hunters as well as its flower-based and Star Wars kits drive demand. The Danish toymaker said its revenues increased by 21% to 41.9bn Danish kroner…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "Free Malaysia Today",
        "title": "Lego sales rise as World Cup products draw new customers",
        "url": "https://urgent.news/2026/08/25/lego-sales-rise-as-world-cup-products-draw-new-customers",
        "published": "2026-08-25T07:24:26.000Z"
      },
      {
        "outlet": "City AM",
        "title": "Lego builds record sales on World Cup and F1 fever",
        "url": "https://urgent.news/2026/08/25/lego-builds-record-sales-on-world-cup-and-f1-fever",
        "published": "2026-08-25T10:38:57.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}