{
  "id": 3223155,
  "title": "The New Brands Taking Over Football Shirts",
  "url": "https://urgent.news/2026/08/25/the-new-brands-taking-over-football-shirts",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-25T08:05:00.000Z",
  "source": {
    "name": "Yahoo Sports",
    "slug": "yahoo-sports",
    "url": "https://sports.yahoo.com/articles/brands-taking-over-football-shirts-080500488.html"
  },
  "original_language": "en",
  "account": null,
  "summary": "The New Sponsors Competing for Premier League ShirtsThe centre of a Premier League shirt is among the most valuable advertising spaces in British sport. It appears during broadcasts, press conferences...",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}