{
  "id": 3218834,
  "title": "If a Bear Market Is Coming, Here's What All of the Smartest Investors Are Doing Right Now",
  "url": "https://urgent.news/2026/08/23/if-a-bear-market-is-coming-heres-what-all-of-the-smartest-investors-3218834",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-08-23T20:35:00.000Z",
  "source": {
    "name": "Yahoo Finance",
    "slug": "yahoo-finance",
    "url": "https://finance.yahoo.com/markets/stocks/articles/bear-market-coming-heres-smartest-203500789.html"
  },
  "original_language": "en",
  "account": "The forthcoming bear market is a reality that many investors are acknowledging, even if the timing remains uncertain. Jamie Dimon, CEO of JPMorgan Chase, has also voiced concerns about the mounting risks of a downturn, lending credibility to the impending bear market. Those who have weathered previous bear markets, such as the dot-com crash and the Great Recession, can attest to the challenges of watching wealth dwindle during prolonged periods of stock price declines. The fear of losing one's entire investment can be overwhelming. However, history has shown that bear markets are inevitably followed by new bull markets, and while such periods of uncertainty may seem endless, the market has always recovered and posted even higher highs. The key to navigating this uncertain terrain is to remember the historical context, maintain a calm demeanor, and avoid panic-driven decisions. A prudent approach for investors is to adhere to a simple strategy of investing in a low-cost S&P 500 index fund, such as the Vanguard S&P 500 ETF (VOO), with its minimal expense ratio of 0.03%. This approach allows investors to take advantage of dollar-cost averaging, purchasing more shares at lower prices during market downturns. Dollar-cost averaging is a powerful wealth-building tool, as it enables investors to accumulate more shares at reduced costs, potentially leading to significant gains in the long run. For those who prefer a more active investment strategy, reducing the exposure to high-risk individual stocks like Nvidia (NASDAQ: NVDA) and diversifying into stable, dividend-generating companies can be a wise move. Dividend Kings, companies with over 50 consecutive annual dividend increases, have proven their ability to weather market downturns and emerge stronger. Procter & Gamble (NYSE: PG) and Black Hills (NYSE: BKH) are two Dividend Kings that have consistently delivered reliable dividends, providing investors with a steady income stream during turbulent times. By maintaining a long-term perspective and focusing on a well-diversified portfolio, investors can weather bear markets and position themselves for future growth.",
  "summary": null,
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "Motley Fool",
        "title": "If a Bear Market Is Coming, Here's What All of the Smartest Investors Are Doing Right Now",
        "url": "https://urgent.news/2026/08/23/if-a-bear-market-is-coming-heres-what-all-of-the-smartest-investors-2873801",
        "published": "2026-08-23T20:15:00.000Z"
      },
      {
        "outlet": "Nasdaq Markets",
        "title": "If a Bear Market Is Coming, Here's What All of the Smartest Investors Are Doing Right Now",
        "url": "https://urgent.news/2026/08/23/if-a-bear-market-is-coming-heres-what-all-of-the-smartest-investors",
        "published": "2026-08-23T20:35:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}