{
  "id": 3216886,
  "title": "LISA unveils ‘SaWaDiKa’ after global billboard mystery",
  "url": "https://urgent.news/2026/08/25/lisa-unveils-sawadika-after-global-billboard-mystery",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-25T07:43:44.000Z",
  "source": {
    "name": "Khaosod English",
    "slug": "khaosod-english",
    "url": "https://www.khaosodenglish.com/life/2026/08/25/lisa-unveils-sawadika-after-global-billboard-mystery/"
  },
  "original_language": "en",
  "account": "Mysterious red billboards featuring the phrase \"HELLO สวัสดีค่ะ\" emerged in major cities across the globe, sparking curiosity among fans until it was revealed that the campaign was for LISA's new solo endeavor. These billboards surfaced in Bangkok, New York, Los Angeles, and Mexico City, leaving the identity of the artist behind the campaign a mystery. A website displaying the greeting \"Hello\" in various languages alongside a countdown until 20:00 on 24 August further fueled speculation. Upon the countdown's conclusion, it was announced that LISA, the Thai member of BLACKPINK, had unveiled her new solo era. Her inaugural single, \"SaWaDiKa,\" derives its name from the Thai salutation \"สวัสดีค่ะ\" and is slated for release on 3 September. In addition to this single, LISA has announced an EP titled \"PRESS PLAY,\" which is set for release on 23 October, with pre-save and pre-order options available. She announced these projects on Instagram on 24 August, stating, \"EP PRESS PLAY. Out Oct 23. First single SaWaDiKa. Out Sept 3.\" This global billboard campaign has imbued LISA's upcoming comeback with a distinct Thai flair, with \"SaWaDiKa\" expected to introduce her next solo chapter to fans worldwide.",
  "summary": "Mysterious red billboards bearing the words “HELLO สวัสดีค่ะ” appeared in major cities around the world in recent days, leaving fans guessing until the campaign was revealed as LISA’s latest solo project. The billboards appeared in Bangkok, New York, Los Angeles and Mexico City without identifying the artist behind them. A website featuring “Hello” in multiple […] The post LISA unveils ‘SaWaDiKa’…",
  "key_points": [
    "Red billboards with \"HELLO สวัสดีค่ะ\" appeared in Bangkok, NY, LA, Mexico City",
    "Countdown to 24 August led to LISA's solo era unveiling",
    "\"SaWaDiKa\" single and EP \"PRESS PLAY\" released on 3 September and 23 October"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}