{
  "id": 3182588,
  "title": "X creates a new revenue model for creators — but will it actually win them over?",
  "url": "https://urgent.news/2026/08/25/x-creates-a-new-revenue-model-for-creators-but-will-it-actually-win",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-25T04:01:00.000Z",
  "source": {
    "name": "Digiday",
    "slug": "digiday",
    "url": "https://digiday.com/media/x-creates-a-new-revenue-model-for-creators-but-will-it-actually-win-them-over/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Digiday reports that X is set to launch a new revenue model for creators next month, dubbed the Original Content Rewards Program. This initiative aims to reward creators for producing high-quality, original content that showcases their creativity and expertise. The program is part of X's broader strategy to court creators, with SpaceXAI executives describing it as the \"year of the creator.\" However, the success of this program may be hampered by X's controversial feed, which media buyers and creator agents argue reduces its appeal compared to other platforms.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}