{
  "id": 3182263,
  "title": "Kemi Omotosho: MultiChoice’s Business Transcends Entertainment",
  "url": "https://urgent.news/2026/08/25/kemi-omotosho-multichoices-business-transcends-entertainment",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-25T03:23:54.000Z",
  "source": {
    "name": "This Day",
    "slug": "this-day",
    "url": "https://www.thisdaylive.com/2026/08/25/kemi-omotosho-multichoices-business-transcends-entertainment/"
  },
  "original_language": "en",
  "account": "MultiChoice Nigeria's business has expanded beyond entertainment, with CEO Kemi Omotosho describing the company as a key player in Nigeria's creative economy. She explained that after three decades in the country, MultiChoice has transitioned from merely delivering entertainment to becoming an integral part of the ecosystem that supports content production, technology, and infrastructure. Omotosho emphasized that while viewers see the finished product when they tune into DStv or GOtv, they often overlook the vast network of producers, actors, technicians, dealers, installers, and small businesses that bring these offerings to life. The company's transformation comes as it now operates under a new ownership structure, integrated into CANAL+, a global media and entertainment group headquartered in France and active across 70 countries. Omotosho highlighted that this new arrangement will provide MultiChoice Nigeria with greater scale, advanced technology, diverse content, and international expertise, while preserving its local focus. She reiterated that the company remains deeply rooted in Nigerian realities, crafting products, content, and commercial strategies that align with local conditions, yet retains significant flexibility over product offerings, pricing, distribution, content, and customer experience. Omotosho underscored that Nigeria's market demands customized solutions that cannot be replicated by simply adapting offerings from other regions. The company's commitment to local investment is evident through initiatives like the MultiChoice Talent Factory, which nurtures young filmmakers and production professionals, equipping them with the skills needed to forge careers and businesses. By focusing on producing content that Nigerians are proud of while ensuring that Nigerian stories can resonate across Africa and the world, MultiChoice aims to contribute to the growth of a global creative powerhouse. Omotosho also connected the company's efforts to combat piracy with the broader goal of safeguarding the creative economy, acknowledging that piracy impacts not only MultiChoice but also producers, actors, and countless other workers whose livelihoods depend on the commercial viability of content. Despite its long-standing presence in Nigeria, Omotosho acknowledged that sustaining customer loyalty requires continuous delivery of exceptional content, value, affordability, and an outstanding customer experience. Looking ahead, she sees MultiChoice's future as a harmonious blend of its global ownership's scale and its local knowledge, alongside the continuous investment in Nigeria's creative sector.",
  "summary": "MultiChoice Nigeria’s business has evolved beyond entertainment, with the company positioning itself as a broader participant in Nigeria’s creative economy, local talent, content production, technology and infrastructure, according to its",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}