{
  "id": 317878,
  "title": "A Marketer Built a Fake Deodorant Brand. Weeks Later, It Was Being Recommended Over Real Products",
  "url": "https://urgent.news/2026/08/08/a-marketer-built-a-fake-deodorant-brand-weeks-later-it-was-being",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-08T16:00:00.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/jelinda-montes/a-marketer-built-a-fake-deodorant-brand-weeks-later-it-was-being-recommended-over-real-products/91385991"
  },
  "original_language": "en",
  "account": null,
  "summary": "A fake deodorant company with no inventory found its way into recommendation results, revealing how brands can gain visibility in emerging discovery systems.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}