{
  "id": 3168288,
  "title": "Nykaa finally fixed fashion, and investors came rushing back. Myntra still sees no reason for panic",
  "url": "https://urgent.news/2026/08/25/nykaa-finally-fixed-fashion-and-investors-came-rushing-back-myntra",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-25T02:30:40.000Z",
  "source": {
    "name": "The Ken",
    "slug": "the-ken",
    "url": "https://the-ken.com/story/nykaa-finally-fixed-fashion-and-investors-came-rushing-back-myntra-still-sees-no-reason-for-panic/"
  },
  "original_language": "en",
  "account": "Myntra continues to view Nykaa Fashion's success without concern for panic, despite the beauty e-commerce giant's fashion vertical experiencing significant growth. In FY26, Nykaa Fashion's gross merchandise value (GMV) increased by 30% year-on-year, reaching Rs 4,900 crore. Moreover, the vertical became profitable in Q1 of FY27, with an Ebitda margin of 0.1% after a previous negative margin of -6.2%. Notably, Nykaa's stock price reached its highest level since January 2022, attributing its success to a shift in strategy focusing on third-party brand partnerships and a more generous margin structure. Nykaa Fashion CEO Abhijeet Dabas credited the vertical's growth to assortment growth across categories and the addition of strong brands.",
  "summary": "The post Nykaa finally fixed fashion, and investors came rushing back. Myntra still sees no reason for panic appeared first on The Ken .",
  "key_points": [
    "Nykaa Fashion's GMV grew 30% YoY to Rs 4,900 crore in FY26",
    "Vertical became profitable in Q1 FY27 with 0.1% Ebitda margin",
    "CEO Abhijeet Dabas attributes growth to brand partnerships and margin structure"
  ],
  "editors_take": "Nykaa's fashion vertical turning profitable shifts investor sentiment in its favour, while Myntra remains unruffled, viewing Nykaa's success as not posing a threat warranting a change in strategy.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}