{
  "id": 315788,
  "title": "Apple TV welcomes back Ted Lasso with a clever new commercial",
  "url": "https://urgent.news/2026/08/08/apple-tv-welcomes-back-ted-lasso-with-a-clever-new-commercial",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-08T15:14:01.000Z",
  "source": {
    "name": "9to5Mac",
    "slug": "9to5mac",
    "url": "https://9to5mac.com/2026/08/08/apple-tv-welcomes-back-ted-lasso-with-a-clever-new-commercial/"
  },
  "original_language": "en",
  "account": "Apple TV has reintroduced Ted Lasso to its streaming platform with a witty new commercial during the premiere of season four. The commercial cleverly incorporates the beloved coach into popular Apple TV series such as Severance, Silo, and The Morning Show. The ad, lasting 1 minute and 30 seconds, can be viewed after the provided content. Ted Lasso's return was notable in 2023 as the top streaming original in the US according to Nielsen ratings. Apple hopes the series will once again capture widespread attention as season four releases weekly episodes through October 7. Despite the premiere being the only episode initially available, Ted Lasso has already surged to the #1 position on the TV app chart globally. Further performance metrics, such as Nielsen's viewing figures, will be assessed in future weeks. For additional Apple-related news, viewers can check out 9to5Mac on YouTube.",
  "summary": "The Apple TV streaming service launched a new commercial this week alongside the premiere of Ted Lasso season four. The clever new ‘Welcome Back’ commercial inserts coach Lasso into a bunch of other Apple TV shows, including hits like Severance, Silo, and The Morning Show. You can watch the 1:30 ad after the break …",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}