{
  "id": 313292,
  "title": "BMW Has Put a Spider-Man Ad on the Dashboard Display of Owners’ Cars",
  "url": "https://urgent.news/2026/08/06/bmw-has-put-a-spider-man-ad-on-the-dashboard-display-of-owners-cars",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-06T15:19:01.000Z",
  "source": {
    "name": "Daring Fireball",
    "slug": "daring-fireball",
    "url": "https://www.hollywoodreporter.com/movies/movie-news/bmw-spider-man-brand-new-day-ads-1236665172/"
  },
  "original_language": "en",
  "account": "BMW owners are expressing outrage over advertisements for the Spider-Man: Brand New Day movie appearing on their dashboard displays. The ads launched last week on newer-model luxury cars and SUVs, sparking widespread dissatisfaction. The promotion lasts until August 10 and involves a partnership between BMW, Sony, and Marvel. Upon starting the vehicle, owners encounter a banner with the ad, which they must click to view the video. Many have criticized the intrusive nature of the promotions, questioning the ethics of charging $130,000 for a car and then being subjected to such marketing. One driver stated, \"Fuck everything about this,\" while others likened the situation to a dystopian episode of Black Mirror. The controversy highlights growing concerns over the commercialization of luxury vehicles and the invasion of privacy when advertising intrudes on personal spaces.",
  "summary": "James Hibberd, The Hollywood Reporter: BMW owners are taking to social media to express outrage that the automaker suddenly started pushing ads for Spider-Man: Brand New Day onto their dashboards. The ads began appearing last week on newer-model vehicles and some drivers who forked up to $160,000 for a luxury car or SUV aren’t very happy about being spammed when they start their cars. The…",
  "key_points": [
    "BMW owners face Spider-Man ads on dashboard displays.",
    "Promotion runs until August 10, partnership between BMW, Sony, Marvel.",
    "Critics call ads intrusive, question ethics of marketing luxury cars."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}