{
  "id": 31313,
  "title": "Fertiliser demand rebounds with revival in kharif sowing; urea continues to dominate sales",
  "url": "https://urgent.news/2026/08/02/fertiliser-demand-rebounds-with-revival-in-kharif-sowing-urea",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-08-02T05:46:13.000Z",
  "source": {
    "name": "Hindu BusinessLine",
    "slug": "hindu-businessline",
    "url": "https://www.thehindubusinessline.com/economy/agri-business/fertiliser-demand-rebounds-with-revival-in-kharif-sowing-urea-continues-to-dominate-sales/article71294732.ece"
  },
  "original_language": "en",
  "account": "Fertiliser demand rebounded in the first half of July as kharif sowing picked up after a dip in May and June due to adverse weather conditions. Despite government efforts to promote balanced fertilisation, farmers largely favoured subsidised urea, accounting for 62 per cent of the total fertiliser sales. By July 17, fertiliser sales had already reached 41.09 lakh tonnes, surpassing half of the estimated monthly demand for July. Urea dominated the sales with 25.86 lakh tonnes, followed by DAP, MoP and complex fertilisers. The revival in kharif sowing, spurred by improved monsoon rains, contributed to the surge in demand. By July-end, kharif sowing was only slightly lower than the previous year's levels. Experts predict further increase in demand for fertilisers in August, depending on the pace of sowing, as the monsoon forecast for many areas remains normal to above-normal.",
  "summary": "Fertiliser sales touch 41.09 lt by July 17, against an estimated demand of 74.28 lt for the entire month",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}