{
  "id": 3128022,
  "title": "Apple is reportedly preparing iPhone price hikes (because of course they are)",
  "url": "https://urgent.news/2026/08/24/apple-is-reportedly-preparing-iphone-price-hikes-because-of-course",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-24T22:07:11.000Z",
  "source": {
    "name": "Mashable",
    "slug": "mashable",
    "url": "https://mashable.com/tech/apple-iphone-price-hikes-on-the-way"
  },
  "original_language": "en",
  "account": "Recent reports indicate that Apple is reportedly preparing to raise the prices of its iPhones, similar to the price hikes observed in other product lines over the summer. The tech giant is likely to adjust the costs until the unveiling of the new iPhone 18 lineup at its annual September event, according to Bloomberg Apple expert Mark Gurman. The extent of the price increase remains uncertain, but it could potentially soar by $100 or more. Apple has been grappling with the soaring costs of manufacturing due to a global memory shortage, which has led to a surge in prices for smartphones and laptops. Apple's iPad Air saw a $150 price hike, the MacBook Air a $200 increase, and the Mac Studio a substantial $500 boost. While some may surmise that the iPhone users are bound to the iOS ecosystem and thus can tolerate significant price hikes, the competition from companies like Samsung and Google, who have raised their new Galaxy and Pixel smartphones by approximately $100, suggests that Apple might need to match or stay within this price range. With the potential launch of the iPhone 18 Pro at around $1,199, Apple seems to be contemplating a competitive edge through its Upgrade program. This leasing model allows users to pay a monthly fee for a device and easily upgrade to a new model upon its release. If Apple increases the iPhone's price, those users who might have been priced out after a hike can simply choose to lease the device via the Upgrade program. The specifics of the foldable iPhone Ultra and price increases are expected to be clarified during Apple's significant September event.",
  "summary": "Apple iPhone price hikes are reportedly coming soon, which isn't a surprise. Apple recently raised prices on MacBooks and other products.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}