{
  "id": 3112471,
  "title": "Apple Reportedly Will Raise iPhone Prices, but Just How Much?",
  "url": "https://urgent.news/2026/08/24/apple-reportedly-will-raise-iphone-prices-but-just-how-much",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-24T21:17:18.000Z",
  "source": {
    "name": "CNET",
    "slug": "cnet",
    "url": "https://www.cnet.com/tech/mobile/apple-reportedly-will-raise-iphone-prices-but-just-how-much/"
  },
  "original_language": "en",
  "account": "Analysts predict higher iPhone prices from Apple at next month's annual September event, with Mark Gurman of Bloomberg reporting potential hikes of at least $100 on products like the iPhone 18 Pro and the first foldable phone. This price increase could be due to an AI-driven RAM shortage causing a global supply crunch for electronics, including phones, laptops, and gaming consoles. If accurate, the iPhone 18 Pro may start at around $1,200, up from $1,100 for the iPhone 17 Pro launched last September. Apple has previously raised prices on MacBooks, iPads, and HomePods, with some devices going up by 33%. The tech giant recently laid off about 200 workers and shut down a gaming group, showing its response to the AI infrastructure boom that has caused the memory chip shortage. Despite this, Apple remains highly profitable with a profit margin of around 27%.",
  "summary": "The Cupertino giant apparently will match, if not exceed, what Google and Samsung did with their phone pricing.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}