{
  "id": 3103721,
  "title": "Private Fleets: The Hidden $100B Capacity Solution for Brokers",
  "url": "https://urgent.news/2026/08/24/private-fleets-the-hidden-100b-capacity-solution-for-brokers",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-24T19:53:12.000Z",
  "source": {
    "name": "FreightWaves",
    "slug": "freightwaves",
    "url": "https://www.freightwaves.com/news/private-fleets-the-hidden-100b-capacity-solution-for-brokers"
  },
  "original_language": "en",
  "account": "Private Fleet Net Zero, a startup founded by Russell Jones, is targeting a potential $100 billion in unused capacity among private fleets. These fleets make up roughly 45% of all vehicles on U.S. highways but often run empty on most of their return trips. Jones' platform aims to transform logistics, improve reliability, and boost broker bottom lines by connecting freight brokers with private fleet backhaul lanes. Private fleets are reportedly involved in one-third fewer accidents than for-hire carriers and charge an average 25% discount to market rates. The platform uses AI to match broker loads to specific private fleet lanes, maintaining confidentiality until a match is accepted or countered. With over 40 brokers and 65 fleets onboard within its first year, Private Fleet Net Zero is poised to revolutionize the freight industry.",
  "summary": "Private fleets face mounting costs while carrying over $100 billion in empty backhaul capacity. Russell Jones, CEO of Private Fleet Net Zero, explains how his platform unlocks this unused capacity, offering freight brokers a 25% discount and higher service levels. Discover how digital freight matching for private fleets can transform your logistics, improve reliability, and […] The post Private…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}