{
  "id": 3084781,
  "title": "Interview: „Ich kann keine Tipps geben, wie man sein Unternehmen verkauft – auch wenn viele mich danach fragen“",
  "url": "https://urgent.news/2026/08/24/interview-ich-kann-keine-tipps-geben-wie-man-sein-unternehmen",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-24T18:25:01.000Z",
  "source": {
    "name": "Handelsblatt",
    "slug": "handelsblatt",
    "url": "https://www.handelsblatt.com/unternehmen/mittelstand/familienunternehmer/max-viessmann-ich-kann-keine-tipps-geben-wie-man-sein-unternehmen-verkauft/100248006.html"
  },
  "original_language": "de",
  "account": "Max Viessmann, a family business owner, has been the subject of much speculation lately. Several media outlets reported that he wanted to join FC Bayern Munich for 250 million euros, but he remained silent. In an interview with the Handelsblatt, Viessmann spoke about the motivation behind his investments in sports sponsorship and partnerships, rather than announcing a deal or denying one. He also revealed how much revenue he directly managed after selling the heating division of the Viessmann Generations Group. Viessmann also discussed whether he perceives a trend towards company sales in Germany. He clarified that he is a great fan of FC Bayern Munich, but he cannot comment on the rumors about joining the team.",
  "summary": "Sieht Max Viessmann einen Ausverkauf im deutschen Mittelstand? Steigt er beim FC Bayern München ein? Ein Gespräch über den Standort, Sport-Sponsorings und Hilfe für die Demokratie.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Handelsblatt",
        "title": "Fressnapf-Gründer: Torsten Toeller holte einen Finanzinvestor in sein Unternehmen – das hat der Milliardär daraus gelernt",
        "url": "https://urgent.news/2026/08/24/fressnapf-grunder-torsten-toeller-holte-einen-finanzinvestor-in-sein",
        "published": "2026-08-24T05:21:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}