{
  "id": 3077818,
  "title": "The iPhone 18 Pro could cost $1,199, and that’s Apple showing restraint",
  "url": "https://urgent.news/2026/08/24/the-iphone-18-pro-could-cost-1-199-and-thats-apple-showing-restraint",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-24T18:03:47.000Z",
  "source": {
    "name": "Digital Trends",
    "slug": "digital-trends",
    "url": "https://www.digitaltrends.com/phones/the-iphone-18-pro-could-cost-1199-and-thats-with-apple-showing-restraint/"
  },
  "original_language": "en",
  "account": "The iPhone 18 Pro is rumored to cost around $1,199, according to Bloomberg's Mark Gurman. This potential price increase comes as the tech industry grapples with rising RAMmageddon and component costs. While some have predicted a $200+ price jump, Apple seems to be keeping its increase modest. Competitors like Samsung and Google are also raising prices, but Apple's $100 increase would still keep its flagship pricing within familiar territory. This smaller price bump could allow Apple to absorb some of the higher production costs itself.",
  "summary": "Apple reportedly plans to raise iPhone prices, yet Samsung and Google’s relatively modest increases could help keep the iPhone 18 Pro around $1,199.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Hindu",
        "title": "Panel orders Apple to pay ₹1.09 lakh over faulty iPhone",
        "url": "https://urgent.news/2026/08/24/panel-orders-apple-to-pay-1-09-lakh-over-faulty-iphone",
        "published": "2026-08-24T14:30:07.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}