{
  "id": 3055395,
  "title": "Canon sold a million more cameras this year and shows no signs of slowing down (but it’s less good news for other brands)",
  "url": "https://urgent.news/2026/08/24/canon-sold-a-million-more-cameras-this-year-and-shows-no-signs-of",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-24T15:30:20.000Z",
  "source": {
    "name": "Amateur Photographer",
    "slug": "amateur-photographer",
    "url": "https://amateurphotographer.com/latest/photo-news/canon-sold-a-million-more-cameras-this-year-and-shows-no-signs-of-slowing-down/"
  },
  "original_language": "en",
  "account": "Canon sold a million more cameras this year, continuing its upward trajectory and showing no signs of slowing down. This growth is particularly noteworthy in an industry experiencing a slowdown, thanks to factors such as US tariffs. The company's success is attributed to the introduction of the full-frame EOS R6 Mark III, the 'video first' EOS R6 V, and 'memory related demand'. These innovations have contributed to a 35.2% increase in year-on-year operating profit, reaching 159.2 billion yen.\n\nIn terms of market share, Canon has expanded its shipments from 43.2% to 45.7% this past year, while unit sales have risen from 3.53 million to 4.5 million. This performance has propelled Canon to the top spot among major Japanese brands, according to Japan's authoritative Nikkei Industry Map 2027. Sony holds the second position, and Fujifilm has moved up to take bronze, displacing Nikon for the first time since 2019. Nikon has had an unusually quiet year for new releases, with no new cameras or camera announcements this 2026.\n\nThe impressive sales growth of Canon stands out against this backdrop. This impressive feat is even more remarkable when considering the challenges faced by camera manufacturers and their customers due to punitive US tariffs. Despite these challenges, Canon's sales success underscores the brand's resilience and innovation in the disrupted industry. As Fujifilm continues its upward trajectory, driven by popular models like the X100 VI and Instax, it remains to be seen how much ground the brand will gain at the expense of Sony, which currently holds the second position. Overall, the figures paint a picture of a Canon user enjoying a safe bet in a turbulent time for the photography industry.",
  "summary": "Newly published Nikkei Industry Map data from Japan confirms the photo giant’s own recent rosy financial report, indicating it is holding pole position and besting potential crown stealers The post Canon sold a million more cameras this year and shows no signs of slowing down (but it’s less good news for other brands) appeared first on Amateur Photographer .",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}