{
  "id": 3043977,
  "title": "Skincare startup Asaya bags Rs 88 Cr in Series A round",
  "url": "https://urgent.news/2026/08/24/skincare-startup-asaya-bags-rs-88-cr-in-series-a-round",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-24T06:06:14.000Z",
  "source": {
    "name": "YourStory",
    "slug": "yourstory",
    "url": "https://yourstory.com/2026/08/skincare-brand-asaya-raises-rs-88-crore-in-series-a"
  },
  "original_language": "en",
  "account": "Skincare startup Asaya has successfully secured Rs 88 crore in its Series A funding round, led by RPSG Capital. The round also saw participation from OTP Ventures, Huddle Ventures, Hyperscale Ventures, and 72 Ventures. With this fresh influx of capital, Asaya aims to bolster its distribution channels through quick-commerce platforms and explore partnerships with offline retailers. Co-founded in 2021 by Neeraj Biyani, Eeti Sharma, and Mandeep Singh Bhatia, Asaya's value has soared to Rs 400 crore following the latest round, representing a threefold increase from its previous valuation.\n\nThe company claims to be operating at an impressive annual revenue run rate of Rs 100 crore, and plans to allocate nearly a fifth of the funding towards R&D. The remaining funds will be utilized for product-line expansion and geographic and channel growth. Co-founder Neeraj Biyani revealed that Asaya aspires to achieve a $200 crore Annual Recurring Revenue (ARR) within the next 18 months. The startup has identified hyperpigmentation as the most common concern for individuals with melanin-rich skin, and they are developing MelaMe, a proprietary, patent-pending complex clinically proven to reduce hyperpigmentation more effectively.\n\nAsaya emphasizes that it is not merely creating another skincare brand, but rather redefining skincare for millions of Indian consumers. According to Sanil Sachar, Investor at Huddle Ventures, \"Asaya isn't just building another skincare brand; it's redefining how skincare is created for millions of Indian consumers.\" The company's commitment to product research and consumer experience is expected to translate into significant momentum. Asaya's products, which encompass the full spectrum of hyperpigmentation treatments, are already available in over 18,000 pin codes and more than 2,000 PIN codes that receive deliveries within 24 hours. Their product portfolio includes cleansers, serums, spot treatments, moisturizers, and sunscreens.\n\nOTP Ventures' Suhail Sameer highlighted that \"Five of Asaya’s top eight products now outperform the repeat-purchase rates of the leading brands in their categories.\" Since the last funding round, Asaya's customer base has grown ninefold, and their social following has increased eightfold.",
  "summary": "Asaya will utilise funding towards R&D, product line expansion including quick commerce and expanding the team.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}