{
  "id": 3042099,
  "title": "Maria Redin of mobile giant MTG on rebranding, buying Raid: Shadow Legends, and plans to double the company's size",
  "url": "https://urgent.news/2026/08/24/maria-redin-of-mobile-giant-mtg-on-rebranding-buying-raid-shadow",
  "topic": "world",
  "section": "World",
  "published": "2026-08-24T14:23:55.000Z",
  "source": {
    "name": "GamesIndustry",
    "slug": "gamesindustry",
    "url": "https://www.gamesindustry.biz/maria-redin-of-mobile-giant-mtg-on-rebranding-buying-raid-shadow-legends-and-plans-to-double-the-companys-size"
  },
  "original_language": "en",
  "account": "In February of last year, Swedish mobile giant MTG acquired Plarium, the creator of popular hero collecting game Raid: Shadow Legends, for $620 million. CEO and president Maria Redin revealed plans to double the company's size again, with the target timeframe set at three to five years. MTG has a track record of ambitious growth goals; they achieved tripled size just a few years ago. The mobile sector's rapid growth has slowed to single digits, signaling a maturing market. MTG has already acquired multiple studios, including InnoGames, Snowprint, Hutch, Ninja Kiwi, and Futureplay, which are organized into the Casual District and Midcore District. The rebranding efforts have merged these divisions into Playsimple (free-to-play) and Playamp (in-app purchases). Redin emphasizes employee retention and integration as crucial for the rapidly acquired studios. MTG is standardizing technology and tools across all its companies, with Playsimple serving as the foundation for future acquisitions in the Casual District. Plarium's marketing and data platforms are being integrated into MTG's operations, aiming to enhance the output of studios across the group. Generative AI is also being explored across MTG's mobile games, with InnoGames already using AI-generated content for Sunrise Village. Redin believes that embracing new technology, while striking the right balance, will help increase the relevance of MTG's games and accelerate their market entry.",
  "summary": "In February last year, the Swedish mobile giant MTG (Modern Times Group) acquired Plarium, maker of the hugely successful hero collecting game Raid: Shadow Legends, for a cool $620 million . But that's just the start, it seems. Read more",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}