{
  "id": 3015448,
  "title": "How Fanta’s new Haunted Universe helps turn Halloween into a platform",
  "url": "https://urgent.news/2026/08/24/how-fantas-new-haunted-universe-helps-turn-halloween-into-a-platform",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-24T12:00:00.000Z",
  "source": {
    "name": "Marketing Dive",
    "slug": "marketing-dive",
    "url": "https://www.marketingdive.com/news/how-fantas-haunted-universe-helps-turn-halloween-into-a-platform/828481/"
  },
  "original_language": "en",
  "account": null,
  "summary": "The Coca-Cola brand’s 2025 Halloween campaign delivered 10 billion impressions with significant engagement and impact on sales.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Business Insider",
        "title": "Fanta is building its own Halloween universe after teaming up with Chucky and M3gan",
        "url": "https://urgent.news/2026/08/24/fanta-is-building-its-own-halloween-universe-after-teaming-up-with",
        "published": "2026-08-24T12:00:01.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}