{
  "id": 2985591,
  "title": "The AOR-or-indie debate is over. The best brands do both.",
  "url": "https://urgent.news/2026/08/24/the-aor-or-indie-debate-is-over-the-best-brands-do-both",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-24T09:00:00.000Z",
  "source": {
    "name": "Marketing Dive",
    "slug": "marketing-dive",
    "url": "https://www.marketingdive.com/spons/the-aor-or-indie-debate-is-over-the-best-brands-do-both/828048/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Brands used to pick one agency partner or the other. The ones pulling ahead now use both. On purpose.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}