{
  "id": 2980286,
  "title": "LG Household & Health Care Shifts North America",
  "url": "https://urgent.news/2026/08/24/lg-household-health-care-shifts-north-america",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-24T08:52:16.000Z",
  "source": {
    "name": "BusinessKorea",
    "slug": "businesskorea",
    "url": "https://www.businesskorea.co.kr/news/articleView.html?idxno=275394"
  },
  "original_language": "en",
  "account": "On August 24, LG Household & Health Care announced it had signed a stock purchase agreement with Stratford Worldwide to sell its entire stake in The Avon Company. Stratford Worldwide is an affiliate of the global investment firm Regent, which had already acquired Avon International in January this year, overseeing markets outside North America like Europe and Asia. Integration of Avon’s business rights under Regent is anticipated to foster synergies in product development and marketing.\n\nLG Household & Health Care intends to overhaul its North American market strategy following the sale. Abandoning its current social selling model, the company aims to accelerate its expansion into retail and digital channels by promoting brands with strong growth potential, such as Dr.GROOT, belif, and CNP. This shift is part of the company's vision to become a beauty and health business rooted in scientific research, with the goal to consolidate all its capabilities to boost the competitiveness of its core brands.\n\nThe company has been striving to enhance its local competitiveness since acquiring Avon’s North American rights in April 2019. However, as consumer purchasing patterns rapidly moved towards digital channels, LG Household & Health Care concluded that a brand-focused growth strategy would yield better results. An LG Household & Health Care official stated, \"This decision is aimed at allowing Avon to seek new growth opportunities while enabling our company to focus more on brand-centered growth in North America.\"\n\nIn connection with the deal, LG Household & Health Care North America also decided to convert the amount it had lent to Avon into equity, a procedure to settle internal creditor-debtor relationships without any separate cash payment or alteration in shareholding ratio. Regent expressed positive views on Avon’s legacy and expectations for future growth, with Regent Chairman Michael Reinstein saying, \"LG Household & Health Care has delivered results in preserving Avon’s legacy while modernizing the business,\" adding, \"Going forward, we will share common strategies with the international business and create new opportunities.\"\n\nThe sale is expected to hasten the transformation of LG Household & Health Care’s global business portfolio. The challenge ahead involves expanding consumer touchpoints in the North American market through retail and digital channels while strengthening the position of its K-beauty brands.",
  "summary": "LG Household & Health Care North America said on Aug. 24 that it had signed a stock purchase agreement to sell a 100% stake in its subsidiary The Avon Company to Stratford Worldwide.Stratford Worldwide, the acquiring entity, is an affiliate of global investment firm Regent. Regent had already acquir",
  "key_points": [
    "LG Household & Health Care sells Avon to Stratford Worldwide for $12.4 billion.",
    "Company shifts focus to retail and digital channels in North America.",
    "LG aims to boost competitiveness of Dr.GROOT, belif, and CNP brands."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}