{
  "id": 2976128,
  "title": "57% of SMBs Now Sell Through Their Own Websites",
  "url": "https://urgent.news/2026/08/24/57-of-smbs-now-sell-through-their-own-websites",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-08-24T08:00:18.000Z",
  "source": {
    "name": "PYMNTS",
    "slug": "pymnts",
    "url": "https://www.pymnts.com/smbs/2026/57-percent-of-smbs-now-sell-through-their-own-websites/"
  },
  "original_language": "en",
  "account": "A recent PYMNTS Intelligence report reveals that small and medium-sized businesses (SMBs) are increasingly turning to digital channels for growth, with 57% now selling through their own websites. This shift comes as confidence in SMBs reaches a four-year high, with 82% expressing strong belief in their ability to survive the next two years. While revenue gains remain uneven, the data highlights practical opportunities in digital sales, broader payment acceptance, and more strategic use of financing.\n\nAmong businesses utilizing delivery aggregators, 61% reported higher sales through this channel, up from 49% in January 2022. Owned mobile apps also show promise, with 51% of businesses reporting increased sales. Marketplace sellers and social media sellers experienced gains at 48% and 46%, respectively. These digital tools act as secondary entry points, expanding customer access without the expense of opening additional physical locations.\n\nPayment methods have also evolved, with credit card acceptance at 79% both in-store and online. However, newer payment options remain uneven, with Venmo online at 41% and Apple Pay at 32% both online and in-store. Buy Now, Pay Later usage stands at 13% online and 8% in physical locations. Closing these payment gaps could provide customers with more convenient purchasing options.\n\nSecuring financing has become a viable strategy for SMB expansion. Of those seeking outside capital in February 2026, 37% pursued it as a strategy, while 28% cited both strategy and necessity. Only 13% expressed an inability to secure financing as a threat to their survival. This gap presents an opportunity for lenders and FinTech companies to offer working-capital products linked to invoices or sales activity, with quicker decision-making processes and clearer business applications.\n\nInterestingly, despite the growing importance of digital sales, SMBs selling through their own websites still fall short by just 4 percentage points compared to businesses operating physical stores. However, larger firms with annual revenues exceeding $1 million report average growth of 13.7% from 2020 levels, in contrast to the 0.6% growth experienced by smaller businesses. As a result, owners of smaller enterprises can adopt several practices associated with their larger counterparts, such as expanding sales reach, increasing payment options, and employing smarter financing strategies to propel their growth.",
  "summary": "Small businesses increasingly see growth coming from the digital channels that extend their reach without requiring another storefront. The PYMNTS Intelligence report “Why Main Street’s Digital Survivors Are Pulling Ahead: Four Years of Small Business Data” draws on 23 surveys conducted from July 2022 through February 2026. It finds that most small and medium-sized businesses […] The post 57% of…",
  "key_points": [
    "57% of SMBs now sell through their own websites",
    "82% of SMBs confident in surviving next two years",
    "37% of SMBs seek financing as strategy for growth"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}